Scholl planned to take their compression hosiery range into high-end department stores. Placed alongside well-known fashion brands, this packaging needed to highlight Scholl's compression expertise while still appealing to a very design-savvy audience.
I was brought in early to explore concept look and feel. Several iterations were submitted and refined in consultation with Scholl over several months. The resulting look and feel is evident in the final packaging (bottom, right) – a feeling of 'lightness' in the pose as well as the pared back logo and simplified graphic elements and typography.
FIRST DRAFT CONCEPT –
FINAL DRAFT CONCEPT –
FURTHER EXPLORATION (TYPOGRAPHY) –
FURTHER EXPLORATION (POSE) –
ORIGINAL PRODUCT (LEFT), FINAL PRODUCT (RIGHT) –
PHARMACY PACK
