BRIEF
This start-up created an innovative digital product for doctors, specifically designed with the NHS in mind. They wanted their brand to represent a 'distinctly different' approach and to suggest 'trusted partners' – a product especially crafted for doctors, by doctors.
APPROACH
The Medicus brand conveys a fresh approach to clinical software. Scientific styling that is at times detailed and kinetic or highly magnified. The connected 'us' in the logotype reflects the Medicus vision – all practitioners, across all fields working in harmony to deliver high quality, personalised care.
RESULT
In 2024, Medicus became the first new GP system to be adopted by the NHS in 25 years.
