Barclays' Rise was a community of workspaces for fintechs, in four locations across the world. Working as their sole designer for 1.5 years, I evolved and applied this striking brand across all touch-points; from large wall graphics and quarterly reports, right through to social media posts and coffee cups.
I was thrilled to witness Rise become the 'go to' gathering hub for founders, investors, operators, and others in financial services – truly the 'home of fintech'. This huge success has seen Barclays bring the brand completely in-house, while retaining the most successful key components of the Rise ecosystem.
"Tracey has been a key member of our team, helping the Rise brand become the success it is today." – Gaynor Edwards, Brand and Communications Lead CTO
