Saint Lucia Tourism required a sub-brand for their world famous Summer festivals. This new identity needed to bring the entire Saint Lucia experience to life for the UK holiday market. A bespoke single line weight illustration combines iconic elements representing each of the six festivals. Then adaptable pattern helps to suggest endless holiday possibilities.
"It has been fantastic having Tracey here at Gravity. A breath of fresh air in a somewhat chaotic studio environment." – Tom West, Creative Director, Gravity London
