#LoveScotch was an existing sub-brand for Diageo, needing a refresh. The revitalised look and feel should appeal to the young and fashionable across global markets; encouraging them to take another look at Scotch. With the use of high profile celebrities, such as Alexa Chung and Coco Rocha (members of the 'Kilted Clan'), this brand needed to be cutting-edge and applicable to everything from packaging to clothing and point-of-sale.
Produced while working for MullenLowe Open​​​​​​​. Photographs taken at launch by Magic Liwanag.
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