SAINT LUCIA SUMMER FESTIVAL
BRANDING AND ILLUSTRATION
Saint Lucia Tourism required a sub-brand for their 'endless Summer' – which is punctuated by a series of world famous festivals. This new identity needed to bring the entire Saint Lucia experience to life for the UK holiday market. A bespoke single line weight illustration combines iconic elements representing each of the six festivals. And an adaptable pattern helps to suggest endless holiday possibilities in Saint Lucia.
Produced while working for Gravity London
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