SAINT LUCIA SUMMER FESTIVAL
BRAND, ILLUSTRATION AND ROLL-OUT
Saint Lucia Tourism required a sub-brand for their 'endless Summer' – which is punctuated by a series of world famous festivals. This new identity needed to bring the entire Saint Lucia experience to life for the UK holiday market. A bespoke single line weight illustration combines iconic elements representing each of the six festivals. And an adaptable pattern helps to suggest endless holiday possibilities in Saint Lucia.
This identity was embraced and is being retained indefinitely.
Produced while working for Gravity London
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